Case study
Tourism Western Australia × CIT: From travel inspiration to bookings.
Turn interest in Western Australia into action for Corporate Information Travel’s travel-booking app.
The opportunity
Turn interest in Western Australia into action for Corporate Information Travel’s travel-booking app.
Our approach
We developed the creative direction and engaged influencers to travel to Perth and create destination content. A concurrent app-booking campaign used influencer-distributed discount vouchers to connect that inspiration with a practical next step.
The outcome
The campaign reported a 30% increase in flight-ticket purchases and 110% growth in the travel agency’s app downloads within a month.
What this means for your brand
Give people both a reason to travel and a clear route to booking.
Source: Dots and Ideas 2026 agency deck. Reported campaign results are not forecasts. PR value represents publicity valuation, not sales revenue.