Case study
TCL Mobile: A comeback worth talking about.
Reintroduce TCL smartphones to Malaysia’s competitive market, with the NXTPAPER display experience at the centre of the story.
The opportunity
Reintroduce TCL smartphones to Malaysia’s competitive market, with the NXTPAPER display experience at the centre of the story.
Our approach
We proposed a launch event and engaged technology and lifestyle media for product reviews ahead of launch. The approach gave publishers time with the devices, then carried the conversation from the launch into longer-form reviews.
The outcome
28 pieces of launch coverage within one week. 18 media reviews across websites and social channels in three months. RM800,000 in reported PR value.
What this means for your brand
A product launch becomes more useful when the announcement is supported by hands-on experience and sustained editorial coverage.
Source: Dots and Ideas 2026 agency deck. Reported campaign results are not forecasts. PR value represents publicity valuation, not sales revenue.