Case study
Insta360 Malaysia: Bring the story beyond the creator community.
Extend an established creator and fan community into broader local publisher coverage.
The opportunity
Extend an established creator and fan community into broader local publisher coverage.
Our approach
We supported outreach to more than 40 media titles spanning mainstream, lifestyle and technology for the Antigravity A1 and Insta360 Luna Ultra launches. The work connected product launches with a wider mix of editorial audiences.
The outcome
Appointed the authorised media PR agency for Insta360 Malaysia in 2026, extending the relationship into ongoing media outreach and collaboration.
What this means for your brand
Different audiences need different ways into a product story. A varied media mix helps make those connections.
Source: Dots and Ideas 2026 agency deck. Reported campaign results are not forecasts. PR value represents publicity valuation, not sales revenue.